If that title sounds familiar, yeah, I cribbed it from the recent TAM piece. Today, we’ll explore how CAC (cost of acquiring customers) is misused. Traditionally, the cost of acquiring a customer for an insurance company was pretty easy to measure. You paid a commission to the producing agent at Continue Reading
The Future of Personal Lines Distribution: An Update
Last year, I wrote about how the distribution of personal lines needed to evolve. It ended up being one of my post popular posts ever, largely due to a group of Allstate agents finding it and making it viral (to the extent something can go viral in insurance). The agents Continue Reading
Metromile: The Palm Pilot of Insuretech
Metromile, the pay by the mile auto insurance carrier, has been in the news of late with its announcement to go public through a SPAC. Metromile is one of the original insuretech carrier models having launched in 2011 and going full stack in 2016. Missed Opportunity However, being the first Continue Reading