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Month: December 2020

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Category: Best Of/Entries

How to Evaluate CAC: An Alternate Framework

Posted On December 22, 2020April 28, 2021 By Ian

If that title sounds familiar, yeah, I cribbed it from the recent TAM piece. Today, we’ll explore how CAC (cost of acquiring customers) is misused. Traditionally, the cost of acquiring a customer for an insurance company was pretty easy to measure. You paid a commission to the producing agent at Continue Reading

Category: Entries

The Future of Personal Lines Distribution: An Update

Posted On December 16, 2020December 16, 2020 By Ian1 Comment

Last year, I wrote about how the distribution of personal lines needed to evolve. It ended up being one of my post popular posts ever, largely due to a group of Allstate agents finding it and making it viral (to the extent something can go viral in insurance). The agents Continue Reading

Category: Entries

Metromile: The Palm Pilot of Insuretech

Posted On December 7, 2020December 15, 2020 By Ian1 Comment

Metromile, the pay by the mile auto insurance carrier, has been in the news of late with its announcement to go public through a SPAC. Metromile is one of the original insuretech carrier models having launched in 2011 and going full stack in 2016. Missed Opportunity However, being the first Continue Reading

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